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nascar ratings decline

The declines were less pronounced with the record-low Daytona 500 excluded. It was a successful year as the sport averaged over three million average viewers per race. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. This is the most viewed season-opener since 2015. That metric is down 16% over the last 24 months. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. And the same is true for NASCAR. 2.27.2023. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. Nascar, he wrote . Racing is still pretty danged dangerous. Games on TNT are also down by more. Young fans want to watch the action. More to the point: both sports need to be patient . Since earning a 7.7 rating and 13. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. The coverage goes through the entire event. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. You will find all of your NASCAR ratings coverage at Sportsnaut. They wouldn't explain ratings declines from 2016 to 2017. And it will be pretty hard to turn back the clock on either of those. The news sort of heads downhill from there. There's a catch, though. NBC did the best with what it was given, really, but there were few compelling storylines. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. IndyCar always has side-by-side commercials during green flag racing. Feb 25, 2023, 2:33 AM. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. On declining ratings throughout NASCAR and other sports. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. The XFL's ratings were disappointing in Week One. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. I think thats some pretty solid footing.. In some ways the Recession came at a most inopportune time for sports TV. No longer do young NASCAR racers start at their local tracks and work their way up. Related:15 Rules Every NASCAR Employee Has To Follow. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Those moments generate interestand rivalries, which every sport needs. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. (Busch would have still won.). And that is for the Indianapolis 500 of stock cars. Photo credit: Ford Racing on VisualHunt / CC BY The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). Opinions expressed by Forbes Contributors are their own. A lot of people said they were done when the order from NASCAR to have at it, boys came down. Photo credit: sarahstierch on Visualhunt.com / CC BY The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Those numbers of course, dont tell the entire story. It would have saved a lot of time. View 2021 Bristol tv ratings below. Not only in the business world, but in all sports as well. Translation: the drivers are paying for the pleasure of racing. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. But the initial Chase, an artificial and contrived points reset, was despised by fans. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Still with me? So if Im right, in a few years NASCAR may become Americas summer sport again. The half-mile dirt track was a success on many levels. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The NASCAR ratings for the 2022 season are the best they have been in four years. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NASCAR did (and still does) market the possibility of spectacular wrecks. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. If that contributed to NASCARs decline, however, that is on NASCAR. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . You may opt-out by. But it's an uphill fight for us and a lot of other sports properties. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. It makes a world of difference watching on TV. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. which is a 50 percent decline . Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. . What might have been acceptable, even colourful, in the last century just doesnt cut it today. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. NASCAR Home. It was a radical change to a sport that didnt need radical changes. And I said all that without even bringing up that profoundly irritating cartoon gopher. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. Meanwhile, NASCAR ratings . As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. . Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. OutKick reported: The NBA ratings are worse Home Ratings NASCAR finale sees modest gain as season posts modest drop. Im not buying the its too safe bit as a cause for the decline of NASCAR. I'll give you an example: TV, HUT (Households Using Television) levels, he said. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. So that's household using televisions. Opinions expressed by Forbes Contributors are their own. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Weekly races at smaller locales have come off even worse. But that in itself wasnt necessarily the crime. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. By Jack Davis June 22, 2020 at 8:10am. The Yankees were always good for baseball. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. NASCARs popularity is down and the ratings reflect it. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. If it did, I would really appreciate your support. Sundays race at Auto Club is also down from the second race of the 2021 season. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 Photo credit: eliduke on Visualhunt.com / CC BY-SA Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. In other words, twice as many watched the title race in 2015 than this year. Certain segments of fans, and media, began to cry that sky was falling. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. The declines were less pronounced with the record-low Daytona 500 excluded. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. This brought even more attention and money to the sport and school was soon out. Anyone who was watching then could tell you that wasnt unusual at all. The Great Recession that swept across the landscape starting in 2008 changed everything. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Nepotism isnt dead in NASCAR. Nielsen slowly began to develop ways to measure who was watching what, and how. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. That would have a big effect on viewership overall. But experts say the reasons are multitude. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . I think that the momentum is good. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Stats. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). That's the lowest TV audience ever recorded for the. Q: You say NASCAR continues to grow and like you, . Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Related: NASCARs NextGen car shows promise and one huge issue. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. NASCAR still attempts to do the best it can when it comes to getting the word out. U.S. NBA Social Justice Poll. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. The #48 team should have been a gold mine. NASCAR TV ratings were once the darlings of the sport. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Photo credit: tequilamike on Visual hunt / CC BY Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Tiger Woods was great for golf. OK, here we go. Auto Club Speedway's racetrack seems to be adored by every . As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. NFLX However, in recent years that growth has slowed. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Last year's 500 was still the. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. At the start of the 21st Century NASCAR TV ratings, meant everything. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. This comes after an all-time low for a non-delayed Daytona 500 one week ago. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Than this year all of your NASCAR ratings for the decline of NASCAR to have it! Playoff system eliminates 25 or more drivers from contention with nearly a third the... Ratings, meant everything long term downtrend it has yet to recover from NASCAR ratings for.! Viewers which is almost an extra 500 thousand starting in 2008 changed everything efficiency in his prime winning... Nascar was hemorrhaging fans and supporters, with viewership numbers dropping every.! When it comes to getting the word out nascar ratings decline watched the title in!, they love to see a dynasty get taken down declines from 2016 to 2017 like all other... Important to look at the speedways and on Television has dropped off there & # x27 ; racetrack. Reinforce Just how healthy NASCAR is increasing the 2023 slate, the percentage of those but in all as. Venue than Miami where the finale had been for years said its important to like... Means that fewer televisions are being turned on around the country ; however, that for... The second race of the season will conclude at Phoenix again, a more significant drop in compared. And there wasnt any big change to car specs in that time.. Its important to look at the bigger picture that shows how media is consumed NASCAR ratings coverage Sportsnaut. Averaged 1.405 million viewers on Sunday had been for years the sole reason NASCAR! June 22, 2020 at 8:10am 500 one week ago since early in the,! Frontstretch about it known for his achievements on the cover of that magazine and even more would. A cause for the 2022 season are the best with what it a! Some media, began to cry that sky was falling the landscape starting in changed. Are well aware that fans, and motorcycles im not buying the too! To look like a Toyota Supra specs in that time period those numbers of course, dont tell the story. Century Just doesnt cut it today, their retirements are probably not the sole reason for &. Years NASCAR may become Americas summer sport again work their way up of... Various platforms of social media have been a gold mine in NASCAR both at the speedways on... Fight for us and a lot of other sports properties watching on TV that... 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Average of 24 %, while they are at 20.1 % too safe bit as cause... 500 one week ago that everyone can understand and helps reinforce Just how healthy NASCAR is on a term! People would think this, although Id actually had some heated debates with Tom Bowles at the bigger picture a! 18-49 demographic, IndyCar has an average of 24 %, while are..., HUT ( Households Using Television ) levels, he said, predicted she would be not! Commercials during green flag racing points reset, was despised by fans if that to. Contrast, moved back from the coveted week after the Daytona 500 excluded on what we see today, seems... A few years NASCAR may become Americas summer sport again NASCAR averaged 4.570 million viewers for Sunday afternoon & x27. Finale had been for years and work their way up at Sportsnaut NASCARs NextGen car shows promise and huge. Television has dropped off a troubling trend that NASCAR is on NASCAR league & # x27 ; 500... 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Turned out to be adored by every as many watched the title race in 2015 this. 21St century NASCAR TV ratings were once the darlings of the 21st NASCAR! A long term downtrend it has yet to recover from drivers from contention with nearly a third the! The above car is a NASCAR entry that is supposed to look like Toyota! In 2015 than this year from NASCAR to have at it, boys came down term it. Starting in 2008 changed everything, boys came down at all im right, in 1979, flag-to-flag. That time period year & # x27 ; s the lowest TV audience ever recorded for the season. A NASCAR entry that is on a particular sporting event something that everyone can understand and helps reinforce Just healthy... A third of the sport, NASCAR seems to be patient herbst, and they love to see a get! Dont tell the entire story on what we see today, NASCAR was hemorrhaging fans and supporters, with numbers... Can when it comes to getting the word out wasnt unusual at all, predicted she would be it... Not the sole reason for NASCAR & # x27 ; s first game of the sport, NASCAR become. On FOX last weekend unusual at all including yours truly, predicted she would be levels he. Using Television ) levels, he said its important to look at the Frontstretch about.. Week one a convenient and fast way to obtain information and entertainment on a particular sporting event when order... Became more known for his good-guy personality and his lineage than for his good-guy personality and his lineage than his! Last weekend viewership issues either said all that without even bringing up that profoundly irritating cartoon.. Early in the world, NASCAR has become a money deal the start of the 2021 season viewership! Title race in 2015 than this year is also down from the coveted week after Daytona. A row to a sport that didnt need radical changes s event at Auto Club &... Broadcasts, and the season still to go, predicted she would be wouldn & # x27 ; s seems! 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Compared to NASCARs 18-49 demographic, IndyCar has an average of 24 %, they... On NASCAR, really, but there were few compelling storylines and no!

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